Transforming Companies and Teams with Consumer Psychology and Behaviour Design - Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

Thinking fast and slow with Daniel Kahneman

Thinking fast and slow with Daniel Kahneman

Thinking fast and slow with Daniel KahnemanGary van Broekhoven

Explore how cognitive biases shape UX, marketing & product decisions—drawing on Kahneman, behavioural economics & AI’s role in design today.

Consumer Psychology
The Psychology Behind Effective Behavioural Design

The Psychology Behind Effective Behavioural Design

The Psychology Behind Effective Behavioural DesignGary van Broekhoven

Explore behavioural design; where psychology meets UX to guide choices, shape habits, and create experiences that truly influence behaviour.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

Want to know why 5000+ readers love receiving tips and latest research in the world of Consumer Psychology

Copyrights 2025 | WhatDrivesThem™ | Terms & Conditions